Monday, 3 October 2011

Colour For Print

Publishing and Editorial 


Snask
CMYK
Good to get a large range of colours or photographic images down for cheap, editorial work is also printed in mass production, so to use cmyk is expensive but cost effective when putting it on cheap stocks.


Spot Colour
Ideal for overlaying information and to make it a focal point. Spot colour also gives it a much clearer and better colour than what cmyk can produce. 


Moving Brands
Monocrome
Cost effective, no colour means less money, using a range of grey's will help to break up the black and white a bit more and give the work more depth. Better more expensive stocks can be used as well as your saving money on colour printing. 

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