Branding and Promotion - Kathryn Bernadette
This is an example of embossing.
The light grey solid colour around the embossed letters make them stick out in a subtle way this is one of the aspects i like about this print technique.
The only colour used in this business card is the stock, the embossed letters are just visible and it draws interest to the card and makes the viewer look twice to take in the information.
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