Design for Print 3

Packaging & Promotion 

Golden foil packaging and embossing.

Fasson Antarctic White uncoated vellum paper with matt gold and silver foil

Stamped with a silver foil on uncoated white paper.

Design for print task 3

Publishing & Editorial

This is a editorial piece done by Studio 2Br, on the cover it looks like the logo has been printed with a coated varnish, this makes the logo stand out to be glossy and shiny. Because the logo has been printed in this way it stands out over the page cover well but at the same time doesn't crowd the page. 

This is a Cover done by SI specail, the cover has a glossy finish and it has been embossed, the top cover shows this but more as the embossing is against a darker background but the bottom cover doesn't seem to be glossy and the light colour makes the embossing less visible. 

Design for Print task 3

Brand & Identity

This is a brand identity for done by Sam Tootal for himself, the finishes used are embossing and rubber stamping. The Stock he used is a slight off white/antique white, the red sits on the stock well and it feels like it works well. The stock also breaks up the harsh white background which is often the case with normal white card or paper. 

This is a brand Identity done for nike by Ramon Marin. The print finishes in this include, gold foil printing and embossing. The gold foil stock which has been stitched onto the book has yellow/gold embossing done on it and then just straight embossing on the gold foil, this leaves him with a stock colour and a yellow on the foil, it helps breaking up the information on the page and the focal points.

This has been made by a studio called madethought, theres not a lot of information on this but it instantly drew my attention the sides of the card seem to be gold foil.  

Design for print task 3

keywords:

Foil blocking

Foil blocking has been developed using the letterpress principle. A male block is produced using zinc, magnesium, copper or brass. These are process engraved.

The block is heated on press and a metallic or coloured foil is branded on to the material. Foiled logos are incorporated into many corporate identities, used especially on corporate invitations, business cards, letter headings and compliment slips.

Foiling & Embossing

Foiling and embossing can be used on the same image, firstly foiled and then embossed. Again logos are incorporated into many corporate identities, used especially on corporate invitations, business cards, letter headings and compliment slips.

A highly cost effective way to add metallic colour to all or part of printed products.

Fully compatible with laser printers.

Ideal for Invitations, business cards, letter headings and compliment slips ect.

We can print to order on any thickness of material.

Ideal for use in conjunction with thermography, embossing and lithography.

Embossing

Embossing uses the same principle as die stamping. A female block is produced using zinc, magnesium, copper, brass or steel. These are process engraved to one depth or hand engraved to multiple depths.

In simple terms the material to be embossed is pushed into the die using a male counterforce.
Embossing can be used to raise a printed or foiled image. It also used to “Blind Emboss” images, this raises the image on plain paper.

Embossed logos are incorporated into many corporate identities, used especially on corporate invitations, business cards, letter headings and compliment slips.

A highly cost effective way to raise images from a plain or printed.

Fully compatible with laser printers.

Ideal for Invitations, business cards, letter headings and compliment slips etc.

Colour Theory

Information and Way finding 

Spot Colour
Spot colour seems to be incredibly useful within information and wayfinding graphics, the single colour on gray or black stands out and becomes an emediate focal point for its audience helping them find what they need easyer.

Monocrome
Monocrome seems to be more relavant for information graphics, it delivers it information in a more subtle way which is ideal for name boards for offices. The graphics blends into the grey's and glass panels of the office environment well, its subtle but informative.

Colour Theory

Package & Promotion

CMYK

Spot Colour
Spot colour seems to work well when it comes to showing different types of products within a brand, the single colour on each bottle makes it instantly recognizable to be a different flavour of drink but still the same brand.  

Monocrome

Colour Theory

Brand & Identity

CMYK
Cmyk is ideal for branding when photography is involved the above business cards for the photographer. To get a large range of colours for cheap CMYK is the most cost effective process as well.

Spot Colour
Ideal for emphasising specific bits of important information more visible, it instantly draws attention. Spot colours stand out well against a white or a light stock as well.

 









Monocrome